Dealership Inventory & Pricing Tools

Date
2018-2019

Role
Senior Product Designer

Team
Design Lead,
B2B Dealership Tools

Tools
Figma, Miro, UserTesting.com

Senior Product Designer —
Design Lead, B2B Dealerships

Led end-to-end Product Design for Dealership products, improving front- and backstage customer experience for over 25k+ dealership users.

Product/UX Design

Strategy

Discovery

User Reserach

Design Thinking

Workshops

Service Design

0-1 MVPs

Web

Mobile

Saas

Tools

B2B

Dealership UX Research

Plan and lead the UX Research efforts into the Dealership industry. Going in the field, shadowing key teams, conducting workshops, engaging stakeholder, and crafting an in-depth leadership share out.

Admin Access entry for med-sized Dealerships

Led end-to-end Design for MVP launch of an admin access entry with role-based permissions and multi-location management. Proposed a phased release strategy with sequenced design updates to accommodate engineering time to build and integrate the new complex data structures.

Admin Data Pages

Designed robust and comprehensive data pages to display aggregate numbers for all included locations. Resulting in reduction of time on task for monitoring each dealership performance and overview of all business data.