Rewards & Travel
Booking Experiences
Date
2019-2022
Role
Principal Experience Designer
Team
Travel (2021 - 2022)
Rewards (2019 - 2021)
Tools
Figma, Miro, Optimal Sort, UserTesting.com
Principal Experience Designer —
Rewards & Travel Teams
Designing Reward and Travel booking experiences for premium cardholders. Collaborated cross-functionally to relaunched multi-channel travel experience for 40+ millions of cardholders, exceeding revenue targets within the first month.
Travel Team: Led pre-MVP launch optimization improvements in search functionality, checkout conversion, error reduction, and mobile user flows.
Product/UX Design
Strategy
User Reserach
Journey Mapping
Multi-channel
0-1 MVPs
Web
Mobile
iOS & Android
Travel
Loyalty
eCommerce
B2C
Card Benefits on Mobile
Increasing Credit Card Benefits awareness by adding section to native authenticated experience.
Rewards Hub Redesign
Conduct research to better understand Reward user behavior and update page to unify with Dining & Travel hubs.
Travel Booking Relaunch
Re-designed and re-launched Capital One Travel Portal in tandem with new Premium Venture X credit card launch. Personally leading efforts in optimization for Search, Booking, Trip management, and Checkout pre-mvp.