Rewards & Travel
Booking Experiences
Date
2019-2022
Role
Principal Experience Designer
Team
Travel (2021 - 2022)
Rewards (2019 - 2021)
Tools
Figma, Miro, Optimal Sort, UserTesting.com
Principal Experience Designer
Designing Reward and Travel booking experiences for premium cardholders. Collaborated cross-functionally to relaunched multi-channel travel experience for 40+ millions of cardholders, exceeding revenue targets within the first month.
Led pre-MVP launch optimization improvements in search functionality, checkout conversion, error reduction, and mobile user flows.
Product/UX Design
Strategy
User Reserach
Journey Mapping
Multi-channel
0-1 MVPs
Web
Mobile
iOS & Android
Travel
Loyalty
eCommerce
B2C
Rewards Hub on Mobile
iOS & Android update. Adding a new Benefits section to Rewards.
Travel Booking Research
Lead Research & Discovery efforts to optimize key flows.
Optimizing flows
For Search, Booking, Trip management, and Checkout.