Rewards & Travel
Booking Experiences
Date
2019-2022
Role
Principal Experience Designer
Team
Travel (2021 - 2022)
Rewards (2019 - 2021)
Tools
Figma, Miro, Optimal Sort, UserTesting.com
Principal Experience Designer —
Rewards & Travel Teams
Reimagining Reward and Travel experiences for premium cardholders.
Rewards Team: Revamping Credit Card Reward space, introducing new ecosystem focused strategy, and implementing enhancements to improve awareness.
Travel Team: Collaborated cross-functionally to relaunched multi-channel travel experience for 40+ millions of cardholders, exceeding revenue targets within the first month.
Led pre-MVP launch optimization improvements in search functionality, checkout conversion, error reduction, and mobile user flows.
Product/UX Design
Strategy
User Reserach
Journey Mapping
Multi-channel
0-1 MVPs
Web
Mobile
iOS & Android
Travel
Loyalty
eCommerce
B2C
Card Benefits on Mobile
Increasing Credit Card Benefits awareness by adding section to native authenticated experience.
Timeline
5 months
Rewards Hub Redesign
Conduct research to better understand Reward user behavior and update page to unify with Dining & Travel hubs.
Timeline
14 months
Travel Booking Relaunch
Re-designed and re-launched Capital One Travel Portal in tandem with new Premium Venture X credit card launch. Personally leading efforts in optimization for Search, Booking, Trip management, and Checkout pre-mvp.
Timeline
9 months